Tag: Marketing Smarts
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Supporting Local Businesses with Marketing and Advertising
Millions of businesses felt the impact of sweeping changes such as social distancing restrictions. According to data from the April 2020 Current Population Survey, the number of active business owners in the United States plummeted by 3.3 million or 22%. While there are some resources available, such programs are continually changing. Small businesses struggle to…
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Marketing Smarts
Author: Monica Serrano On August 27th, 2015 ten micro-entrepreneurs were invited to Boccardo Business Complex room 324 to meet forty-six students from Dr. Marilyn Easter’s Integrated Marketing Communications (BUS 134B) class to learn more about the Marketing Smarts program. Marketing Smarts is a program for micro-entrepreneurs who could use creative marketing ideas for their business. Each…
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SJSU Students Deliver Marketing Smarts to Local Micro-entrepreneurs
Adelaida’s Cocina—“Always baked from the heart” reads the top of the business card that San José State marketing students delivered to Adelaida Ortiz, a local Latina micro-entrepreneur on December 4th. They also delivered business cards in Spanish, with the tagline “Siempre hormear desde el corazón” so that she could reach her mainly Spanish speaking…