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This is how it starts: the community-engaged learners, or the SJSU students, are split into teams of four. Each team member has a title, such as Account Manager, as they would in an actual advertising agency. They\u2019re aware of what they\u2019re about to get into but they don\u2019t know who their clients are until\u2026<\/p>\n\n\n\n
CommUniverCity jumps in and connects local businesses or community clientele to the university students.<\/p>\n\n\n\n
Forest and Flour, Ren Connection, and the District 3 Community Leadership Council were the lucky clients of Fall 2020 that got to connect with bright and creative advertising students eager to develop brand campaigns and strategies for their clients.<\/p>\n\n\n\n
As they act as consultants, the community-engaged learners\u2019 first task was to find out all they could about their client. What are the business strengths and weaknesses? Opportunities and threats? They even needed to find out about the history of the company or organization in order to tailor the best possible strategy.<\/p>\n\n\n\n
So throughout the fall semester, six teams, students per group, worked endlessly throughout the semester to present their findings and what they came up with. <\/p>\n\n\n\n
Besides gaining valuable insight throughout the semester of connecting with their client, students also competed for what\u2019s known as the \u201cBlue Cow Award,\u201d an award given by the SJSU Advertising program that recognizes the best team effort in terms of various elements including presentation, visuals, overall strategy, and work ethic. Since there were six teams, each client had two teams and each of those teams would go head to head and compete for the most compelling advertising campaign.<\/p>\n\n\n\n
Many students did what it took to win against their counterparts, some going the extra mile as to taking time out of their day to go and visit their client\u2019s business.<\/p>\n\n\n\n
Natesa Vuong, a 4th year Advertising student, stopped by Forest and Flour\u2019s establishment to speak with their workers, get a taste of their baked goods, and study the look and feel of the brand.<\/p>\n\n\n\n
\u201cI\u2019ve never actually gotten to work with a real client \u2018til this class. In my other classes, we\u2019d just pretend that we had a client to work with, but since we actually got paired with real clients, it was a huge change,\u201d said Natesa.<\/p>\n\n\n\n
\u201cThis class really helped me grow my professional skills since I had to work in a team and deliver results to real people.\u201d<\/p>\n\n\n\n If it sounds like the process of a real advertising agency, that\u2019s because it basically was!<\/p>\n\n\n\n The SJSU students gained practical knowledge in the field of their own study. By partnering up with these local businesses, the students were able to get hands-on experience as to what it would be like to have an actual position in an advertising agency\u2013 an experience that is way too good to pass up.<\/p>\n\n\n\n At the end of the semester, all six groups virtually presented their campaign to advertising faculty. The advertising faculty was invited by Professor Llewelyn-Willams as a means to serve as a board of judges for the Blue Cow Awards. Each group presented for about 20 minutes.<\/p>\n\n\n\n So for this semester, stay tuned for the six groups who are competing against each other in presenting the best advertising campaign for Yobox Fitness, Good Spot, and Chopsticks Alley.<\/p>\n\n\n\n Because of CommUniverCity\u2019s role in successfully connecting advertising students to local businesses while also implementing civic engagement, Marketing Smarts: Advertising Campaigns is considered to be a distinctive project that helps both students and the community.<\/p>\n\n\n\n Marketing Smarts: Advertising Campaigns is also part of CommUniverCity\u2019s brand new business program, \u201cStudent Learning, Community Earning\u201d or SLCE for short.<\/p>","protected":false},"excerpt":{"rendered":" It\u2019s time for small businesses to bounce back from the effects of the COVID-19 pandemic, starting with our local businesses and Marketing Smarts: Advertising Campaigns. 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