{"id":6994,"date":"2019-03-19T01:43:06","date_gmt":"2019-03-19T01:43:06","guid":{"rendered":"http:\/\/cucsj.org\/?p=6994"},"modified":"2019-03-19T01:43:06","modified_gmt":"2019-03-19T01:43:06","slug":"sjsu-students-win-big-at-awards-show","status":"publish","type":"post","link":"https:\/\/cucsj.org\/pt\/2019\/03\/19\/sjsu-students-win-big-at-awards-show\/","title":{"rendered":"SJSU Students Win Big at Awards Show"},"content":{"rendered":"\n<ul class=\"wp-block-gallery columns-0 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/ul>\n\n\n\n<p class=\"has-small-font-size\"><strong>By Sarah Martinez<\/strong><\/p>\n\n\n\n<p>CommUniverCity-initiated projects led by Advertising Associate Professor John Delacruz won several awards at the Silicon Valley American Advertising Federation ADDY Awards. &nbsp;The ADDYs are awards given to the advertising industry at both professional and student levels \u2014 SJSU students are judged alongside industry professionals. SJSU students took home nine awards ranging from Silver to Best of Show for campaigns to rebrand Burnett Middle School and to reinvigorate interest in careers in public service for the City of San Jose.<br><\/p>\n\n\n\n<p>The campaign for the City of San Jose was a collaborative effort between CommUniverCity as well as with SJSU. This collaborative class project compelled SJSU students to explore their community and experience the process of a real advertising campaign. Projects like these offer SJSU students a chance to gain career experience, benefit the community, and gain recognition nationwide. <br><\/p>\n\n\n\n<ul class=\"wp-block-gallery alignright columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"7055\" data-permalink=\"https:\/\/cucsj.org\/pt\/2019\/03\/19\/sjsu-students-win-big-at-awards-show\/untitled-7-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/0922b-untitled-7-2.jpg?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Untitled-7-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/0922b-untitled-7-2.jpg?fit=1024%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/0922b-untitled-7-2.jpg?resize=1080%2C1080&#038;ssl=1\" alt=\"\" data-id=\"7055\" data-link=\"http:\/\/cucsj.org\/?attachment_id=7055\" class=\"wp-image-7055\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1080\" height=\"1080\" data-attachment-id=\"7053\" data-permalink=\"https:\/\/cucsj.org\/pt\/2019\/03\/19\/sjsu-students-win-big-at-awards-show\/untitled-1-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/de32d-untitled-1-2.jpg?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Untitled-1-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/de32d-untitled-1-2.jpg?fit=1024%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/de32d-untitled-1-2.jpg?resize=1080%2C1080&#038;ssl=1\" alt=\"\" data-id=\"7053\" data-link=\"http:\/\/cucsj.org\/?attachment_id=7053\" class=\"wp-image-7053\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" decoding=\"async\" width=\"500\" height=\"500\" data-attachment-id=\"7075\" data-permalink=\"https:\/\/cucsj.org\/pt\/2019\/03\/19\/sjsu-students-win-big-at-awards-show\/square-arturo\/\" data-orig-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/90c4c-square-arturo-e1552954149209.jpg?fit=500%2C500&amp;ssl=1\" data-orig-size=\"500,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"square-arturo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/90c4c-square-arturo-e1552954149209.jpg?fit=500%2C500&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/90c4c-square-arturo-e1552954149209.jpg?resize=500%2C500&#038;ssl=1\" alt=\"\" data-id=\"7075\" data-link=\"http:\/\/cucsj.org\/?attachment_id=7075\" class=\"wp-image-7075\" \/><\/figure><\/li><\/ul>\n\n\n\n<p>The two campaigns for the City of San Jose won multiple awards in various categories. Arturo Castaneda, Adriel Trejo, Edwin Lopez, and Daniel Casadesus are all part of the team that created and designed the campaign \u2018SOMOS for City of San Jose HR\u2019. Together, they earned two awards in silver and two in gold. <br><\/p>\n\n\n\n<p>\u201cWhen I found out I won, I was surprised and very grateful that all the time and effort that I put into the project and in my designs were recognized and appreciated,\u201d Arturo said. &nbsp;<br><\/p>\n\n\n\n<p>Arturo\u2019s team based their overall designs on the simplistic, geometric Art Deco style from the 1920\u2019s and 1930\u2019s.  <br><\/p>\n\n\n\n<p>\u201cI wanted to create something that was broad enough to reach everyone, yet felt personable to each and every person who sees it because I wanted everyone to be able to envision themselves in any one of the careers available,\u201d Arturo said. <br><\/p>\n\n\n\n<p>The second campaign for the City of San Jose won a silver, gold, and ADDY award as well as Best of Show for their <a href=\"https:\/\/www.behance.net\/gallery\/77193305\/Vision-Agency-Project\">poster <\/a>and <a href=\"https:\/\/www.behance.net\/gallery\/77193413\/City-of-San-Jose-campaign\">video <\/a>campaign \u2018Vision for City of San Jose HR\u2019. SJSU student Levalle Beloney served as account planner, while Will Houcheime served as account manager for their team.<br><\/p>\n\n\n\n<p>\u201cThis was a four month long project for our campaign management class. [I was] extremely happy our team was considered for the ADDY Award and proud to have been part of this amazing project,\u201d said Levalle.<br><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" data-attachment-id=\"7087\" data-permalink=\"https:\/\/cucsj.org\/pt\/2019\/03\/19\/sjsu-students-win-big-at-awards-show\/levalle_will_square\/\" data-orig-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/188fe-levalle_will_square.jpg?fit=500%2C500&amp;ssl=1\" data-orig-size=\"500,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Levalle_Will_square\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/188fe-levalle_will_square.jpg?fit=500%2C500&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/cucsj.org\/wp-content\/uploads\/2022\/02\/188fe-levalle_will_square.jpg?resize=500%2C500&#038;ssl=1\" alt=\"\" class=\"wp-image-7087\" \/><\/figure><\/div>\n\n\n\n<p>This project provided Will with team experience he never would have encountered without the collaboration of all these organizations.<br><\/p>\n\n\n\n<p>\u201cI learned that when you have a plan in mind and you\u2019re working with a tea, regardless of what each person\u2019s title or role is, work needs to be done regardless. Each of us took on each other\u2019s roles to execute this project instead of waiting on someone to do their part,\u201d Will said.<br><\/p>\n\n\n\n<p>Other members of the team included Dani Ogier, Mathias Ingerslev Loft, and Kieu-Kelly Tran.<\/p>\n\n\n\n<p>The projects CommUniverCity pioneers, brings together the whole community from the students, to the City of San Jose, and the residents. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Sarah Martinez CommUniverCity-initiated projects led by Advertising Associate Professor John Delacruz won several awards at the Silicon Valley American Advertising Federation ADDY Awards. &nbsp;The ADDYs are awards given to 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