{"id":1335,"date":"2013-12-12T22:55:12","date_gmt":"2013-12-12T22:55:12","guid":{"rendered":"http:\/\/cucsj.org\/?p=1335"},"modified":"2013-12-12T22:55:12","modified_gmt":"2013-12-12T22:55:12","slug":"sjsu-students-deliver-marketing-smarts-to-local-micro-entrepreneurs","status":"publish","type":"post","link":"https:\/\/cucsj.org\/pt\/2013\/12\/12\/sjsu-students-deliver-marketing-smarts-to-local-micro-entrepreneurs\/","title":{"rendered":"SJSU Students Deliver Marketing Smarts to Local Micro-entrepreneurs"},"content":{"rendered":"

 <\/p>\n

\"SJSU<\/a>
SJSU students smile alongside their partnered micro-entrepreneur, Adelaida Ortiz, at the completion of their Marketing Smarts presentation.<\/figcaption><\/figure>\n

Adelaida\u2019s Cocina\u2014\u201cAlways baked from the heart\u201d reads the top of the business card that San Jos\u00e9 State marketing students delivered to Adelaida Ortiz, a local Latina micro-entrepreneur on December 4th<\/sup>. They also delivered business cards in Spanish, with the tagline \u201cSiempre hormear desde el coraz\u00f3n\u201d so that she could reach her mainly Spanish speaking costumers within San Jos\u00e9. During their class final presentation, these students explained to the audience, and to Adelaida, that they chose that tagline because it spoke to the love she put into baking every loaf of bread, and excitedly shared how this messaging would be amplified on Adelaida\u2019s newly established Facebook and Yelp pages.<\/p>\n

The collaboration between these students and Adelaida is just one of a handful of marketing students at San Jos\u00e9 State that were partnered with local Latina business women as part of CommUniverCity\u2019s Marketing Smarts Program.\u00a0 Their goal for the semester, under the guidance of Dr. Bobbi Makani and Dr. Marilyn Easter, was to deliver comprehensive marketing plans (think: creative messaging, Facebook pages, and websites) that would take these women\u2019s businesses to the next level.<\/p>\n

This is the second semester of the Marketing Smarts program and this program illustrates a symbiotic service-learning model. As one student, Jim Heintz, testifies: \u201cYou hear of life changing experiences and here we have been given the opportunity to change not only the life of Aurilia and the other entrepreneurs we are assisting, but our own lives as well.\u201d\u00a0\u00a0 On one hand, this program harnesses the creativity and expertise of business students to help local entrepreneurs in the community. On the other hand, it gives students marketing experience from the \u201creal world\u201d and allows them to work on a project that they know will make a difference in people\u2019s lives.<\/p>\n

This program was a partnership between CommUniverCity San Jos\u00e9, Step Up Silicon Valley<\/a>, Catholic Charities of Santa Clara County<\/a>, Franklin McKinley Women’s Initiative and Franklin McKinley Children’s Initiative<\/a>. To learn more about CommUniverCity\u2019s other service learning programs, check out the programs listed on our website<\/a> and sign up for our monthly newsletter<\/a>.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

  Adelaida\u2019s Cocina\u2014\u201cAlways baked from the heart\u201d reads the top of the business card that San Jos\u00e9 State marketing students delivered to Adelaida Ortiz, a local Latina micro-entrepreneur on December […]<\/p>\n","protected":false},"author":217679849,"featured_media":1338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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