Clients provided briefs outlining their marketing needs, and students developed comprehensive campaign books with strategies, visuals, and prototypes ranging from business cards to social media plans.

This program not only equipped students with valuable professional experience but also delivered high-quality marketing materials that support and promote local small businesses. Many clients continue to use these materials as part of their ongoing marketing strategies. At semester’s end, campaigns were presented to a panel of judges, with awards recognizing excellence in creativity and execution.

Advertising Campaigns demonstrate the power of university–community partnerships, creating tangible benefits for students, local businesses, and the Downtown San José community.