This was our third year of collaboration with San Jose resident leaders putting on a festival aimed at building community in the Spartan Keyes neighborhood. For this event, students in the Communication Studies course Community Action and from the Business course in Integrated Marketing Communications helped plan and implement a lighthearted morning of family-friendly activities highlighted by an egg hunt and spring hat parade. Project team members made an extra effort to reach out to the Vietnamese-speaking community through bilingual flyers and word-of-mouth. The outreach worked and on the morning of the event, more than 100 children, parents, and friends arrived with egg baskets at the ready and pets in tow. Together, they spent time getting to know one another and the SJSU students whose efforts turned the project idea into reality.
By the Numbers | 2018-19
37 SJSU students engaged
140 residents engaged
315 hours of service
- The event served to “activate” Bestor Art Park, one of the only easy-to-walk to public green space in the Spartan Keyes neighborhood
- In the neighborhood where the level of trust among neighbors is slightly below the national average, the Egg Hunt created opportunities for relationship-building among residents who may not meet under other circumstances.
- Because of several students’ Vietnamese language skills, the neighborhoods canvassing and promotion efforts were between able to communicate with the Vietnamese-speaking community. For example, dual language flyers were posted at an Asian grocery store and Vietnamese speaking residents felt comfortable allowing SJSU students to conduct outreach in multi-unit housing with gated access
“My coworker Lilia told me about an egg hunt @CUCSJSU was hosting at Bestor Art Park. Glad we checked it out because it was a fantastic event! #communitysavestheday”
–David H. Tran, Council Aide for Councilmember Raul Peralez, District 3
“It motivated me to pursue my career in event management because I witnessed how much an event can impact people.” – SJSU BUS 134B student